Organization skills

The Coronado Organization partners with fashion house Tanya Taylor to give back to GenerateHope

Ask a Coronado resident what they like about living here and more often than not, they’ll tell you they love the small-town vibe and close-knit community. As we all know, a community does not build itself.

In a place that welcomes more than 100,000 visitors each year, many mistake Coronado for a vacation town. However, it is much more than that. Coronado is a thriving community where people have the opportunity to join dozens of clubs and organizations like the Coronado Floral Association, Coronado Island Film Festival, Coronado Historical Association, Rotary, Optimist (and many more ) to volunteer and be part of what continues Coronado moving, shaking and living with love of neighbor.

Ali Blake (middle) stands alongside representatives for Tanya Taylor, Paige Hawke and Kathryn MacGovern, at a charity event to benefit GenerateHope. Photo courtesy of Stephanie Clegg

One such organization is the Coronado Junior Woman’s Club, whose mission is to strengthen the spirit of Coronado through educational, civic, and philanthropic service. Most recently, they hosted a fashion event with community and inclusive designer, Tanya Taylor, to help raise funds and awareness of GenerateHope.

GenerateHope is described on its website as a safe place where survivors of sex trafficking can heal and find restoration in long-term housing and trauma-informed therapy, education and professional support. Because recovery from sexual exploitation is a long-term process, GenerateHope provides safety, community, and individualized life skills support to overcome deep trauma and discover a healthy, meaningful life.

The organization occupies a house in the village. This place serves as a stage 2 house, which means that the women who live there have already completed part of the program. The Coronado location is only available to a few women in the program and has a 70-80% success rate.

The host of the event, Ali Blake, is the Vice President of the Coronado Floral Association and Social Co-Chair of the Coronado Junior Woman’s Club. Blake says, “Having Tanya’s team alongside the women of the Coronado Junior Woman’s Club (CJWC) is a gift. Tanya Taylor’s union with GenerateHope brings our mission to life – a reminder that we can enjoy this life alongside so many.

Tanya Taylor is also no stranger to community involvement. Tanya Taylor says, “Over the past 10 years I’ve built a brand with tremendous reach and it’s my responsibility to use my brand and platform to champion what I believe in and drive change within. our communities. Fashion is such a powerful industry and collectively we can do a lot to make sure everyone is heard, respected and supported.

The brand has graciously donated pieces from its resort collection to women currently participating in the GenerateHope program. Additionally, with CJWC, they were able to donate 15% of profits to the organization.

Blake concludes that “the event was a true reminder that when we open our doors, we truly find that we are opening our hearts.” A welcome thought especially during the holiday season and at any time of the year. You can learn more about GenerateHope by visiting their website and shop the Tanya Taylor collection at