Organization strategy

Sopexa strengthens its presence in Spain and consolidates its organization on the international media scene

PARIS, October 13, 2022 /PRNewswire/ — The international communication agency specializing in Food & Beverage, once again confirms its position as an international leader. Sopexa is taking its development strategy even further by strengthening its presence in Spain and develop the group’s international communication.

Sopexa appoints Sofia Gonzalez Martinez as Country Manager Sopexa Spain and Anne-Laure Henrie as Marketing and Communication Manager

Sophie Gonzalez Martinez is appointed Country Manager Sopexa Spain

As the fourth largest exporting economy in the European Union, Spain has a dynamic agro-food sector which represents 20.4% of the country’s exports. Sopexa reacted by consolidating its presence on the Spanish market.

Sophie Gonzalez Martinez has been appointed Country Manager Sopexa Spain. Situated at Madridshe will be the privileged interlocutor of all Spanish stakeholders and will advise and support clients in their communication strategy in Spain and internationally.

With more than 10 years of experience in Food & Beverage marketing, she is an expert in 1144 AGRIP funds and has orchestrated international integrated campaigns, particularly in the wine sector within the interprofessional organization Garnacha Origen.

Anne-Laure Henrie is named as In charge of marketing and communication

Sopexa is consolidating its presence on the international media scene and has appointed Anne-Laure Henrie as Marketing and Communication Director of the Sopexa Group. In charge of internal and external communication, her mission will be to promote the know-how of Sopexa’s agencies to the international food industry and to strengthen the group’s public relations and digital communication.

Coming from the American headquarters of Sopexa New York agency, Anne-Laure Henrie strengthened its expertise in PR & Influence management within the PR & Content team of Sopexa UNITED STATES.

>> For more information, please see the full press release

About Sopexa

Sopexa is an international Food & Beverage communication agency that has embodied the adage “think global, act local” for over 60 years. As a HOPSCOTCH GROUPE agency, it relies on a global network of 250 experts from more than 30 nationalities on five continents, all passionate about food and drink. Sopexa develops and executes communication strategies for local authorities, institutions, companies and brands.

Its unique value proposition encompasses all of communication, from planning and editorial to campaigns, activations, amplification and performance measurement. The agency is the leader in co-financed European campaigns, with more than 400 programs to its credit over the past 12 years.

follow us on www.sopexa.comor on our social networks at Sopexa_Agency

CONTACT: [email protected]

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