Organization strategy

Simplicity Group acquires Element Insurance Partners

SUMMIT, NJ, June 21, 2022 /PRNewswire/ — The Simplicity Group (“Simplicity”) today announced the acquisition of Element Insurance Partners (“Element”), an independent insurance brokerage based in Omaha, Nebraska. With this agreement, Simplicity’s 38e acquisition, simplicity welcomes Trojan wood as a partner. Mr. Woods will continue to manage the day-to-day business operations of Element, while transitioning to the Simplicity brand.

Trojan wood is a highly respected leader with a long history of building and cultivating strategic relationships for the benefit of its customers, and we are proud to now call it a “Partner,” said Bruce Donaldson, President and CEO of Simplicity. “Troy has built Element into a strong organization, and we’re excited to help him continue to serve his advisors, offering a broader product line and expanded marketing and sales support.”

“I’ve been in this industry for over three decades and I’m excited about all the opportunities this partnership with Simplicity brings,” commented Trojan wood, President, Element. “Simplicity is a strong national organization with an impeccable reputation. Becoming a partner enables me and my team to better serve our independent agents, financial planners, wealth managers and other trusted advisors with diverse products and resources to support their growth.

About the item

Element Insurance Partners is an independent insurance brokerage agency representing some of the largest and most recognized insurers in the industry. Element is dedicated to building genuine relationships, providing unparalleled service and delivering tools and resources to help advisors grow their business and provide personalized insurance solutions to their clients. For more information, please visit

About Simplicity Group

Simplicity Group is one of the largest and fastest growing financial product distribution companies in the country, which has seen 38 distribution companies join its partnership (including Element). Each of Simplicity’s operational businesses is led by its local management team and benefits from access to Simplicity Group resources. Through partnerships with leading distribution organizations and technology companies, Simplicity seeks to deliver compelling business solutions that will attract the industry’s top executives, talent, advisors, agents and future partners.

Simplicity supports independent financial advisors and agents across the country with investment, annuity and life insurance solutions focused on client education, consumer value and partnership. For more information, please visit: and follow the Company on LinkedIn.


Denielle Webb

Simplicity Group

Such. : 347-204-7181 / E: [email protected]

Alex Timeus

Simplicity Group

Such. : 201-987-7176 / E: [email protected]

SOURCE Simplicity Group