Michael B. Jordan apologizes for criticism of the name of J’Ouvert rum
“He has to study history, he has to understand where it comes from,” said Sandra AM Bell, co-founder of the Jouvay Fest Collective.
The J’Ouvert event takes place every year to celebrate the emancipation of slavery in the Caribbean.
Some accuse Jordan of cultural appropriation, but others say they don’t see it as a problem.
“He did it in terms of rum. We have to understand that we live in a capitalist society, and people will do what they have to do to advance their brand and their product. As long as it is within the parameters of the law. , “said Tropicalfete founder Alton Aimable.
Jordan apologized on his official Instagram page saying, “I just want to say on behalf of myself and my partners, our intention has never been to offend or hurt a culture we love and respect and were hoping to celebrate and positively enlightenment. Last few days have been a lot of listening. Lots of learning and engagement in countless community conversations … We hear you. I hear you and I want to be clear that we are on the move. to rename. We sincerely apologize and look forward to presenting a brand we can all be proud of. “