One of the fastest growing communities in the United States has a new head of the neighborhood economic development organization. The board of directors of the Partnership with the City of Long Island (LICP) announced on August 18 the selection of Laura Rothrock as its new president.
The renowned economic development strategist already knows the territory from having worked with the LICP as a consultant, spearheading LIC’s Business Improvement District planning efforts since March 2021.
“I’ve been an advocate for the various neighborhoods and organizations in New York for most of my career, so this opportunity comes as a loophole moment,” Rothrock said. “I believe in the power of Business Improvement Districts to advance opportunity in all industry sectors and enliven neighborhoods for residents, visitors and workers. Long Island City is one of the fastest growing communities in the country and I look forward to leveraging my experience to create a measurable impact for those we serve.
Rothrock succeeds Elizabeth Lusskin, who resigned in May to take up a senior position at the Empire State Development Corporation.
“The Executive Committee sought someone who could grasp the complexities of our unique mixed-use community and lead with integrity and passion,” said Patricia Dunphy, Board Chair, LICP, and Senior Vice President, Rockrose. . “In Laura, we have found someone, and we are confident that Laura can guide Long Island City into its next chapter of growth.”
Rothrock will also serve as executive director of LIC BID, which is managed by LICP.
“Laura’s knowledge of the inner workings of business improvement districts – which spans her entire career – is unmatched,” said David Brause, Chairman of the Board, LIC BID and President, Brause Realty. “She has championed strategic and impactful work for IDBs of all sizes, including ours, and we look forward to building on her many strengths as she takes the helm of the Partnership and LIC IDB.
Rothrock joins LICP with nearly 20 years of experience in economic development, with roles ranging from policy analysis and advocacy to business development and communications. She has particular experience working with the city’s business improvement districts; she launched her graduate career at the New York City Department of Small Business Services, eventually becoming executive director of the BID program. In this role, she oversaw his $100 million contract management portfolio and served as Mayor Michael Bloomberg’s representative for nearly 70 bids across the five boroughs.
“Laura Rothrock is a smart and talented leader who has the experience and know-how to lead the Long Island City Partnership and the LIC Business Improvement District in their efforts to develop Long Island City as an industrial, commercial, flourishing residential and cultural area. use the community,” said Queens Borough Chairman Donovan Richards. “I congratulate Laura on her appointment and congratulate her for accepting this important position. I look forward to working with her to help Long Island City reach its full potential.
LICP’s mission is to advocate for economic development that benefits the region’s industrial, commercial, technological, cultural, tourism and residential sectors. The goal is to attract new businesses to LIC, retain existing ones, welcome new residents and visitors, and promote a vibrant and authentic mixed-use community.
“It is a pleasure to welcome Laura to Queens, where I know she will excel in her new role and join a group of dedicated business and nonprofit leaders working day in and day out to promote the dynamism of our large borough and help it. soar to new heights in the years to come,” said Queens Chamber of Commerce President and CEO Thomas J. Grech.
Since 2013, Rothrock has worked as an executive at Nicholas & Lence Communications, a government affairs and communications firm, where she represents clients in the transportation, real estate, infrastructure, economic development and tourism sectors.
“Laura is well known throughout the city for her commitment to solving difficult issues faced by various business improvement districts,” said Urban Upbound Co-Founder and CEO Bishop Mitchell Taylor. “I am thrilled that she has been chosen to lead the Long Island City Partnership and Long Island City BID. Urban Upbound looks forward to continuing our alliance with both organizations and seeing Laura’s expertise and leadership in action.